It is expected that by the year 2020 around 40 per cent of the working population will be part of Generation Y, otherwise known as millennials.

So it’s vital for Russell Taylor Group to understand what drives this demographic cohort in its expectations for career success – not only for the company but also for its clients and candidates.

There’s a belief that those in Generation Y – usually born between the early 1980s and early 2000s – exhibit a different set of professional values to those of their Generation X successors, a generation described by some researchers as “the most skilled and most helpful”.

Generation Y, however, were found to be the “least co-operative and the biggest complainers” and named as the least likely to take responsibility.

But Peter Russell, chairman of Russell Taylor Group, has exploded some of these myths, saying: “Born in the good old 50s, I co-founded Russell Taylor with my Generation Y son and have built an incredible technical, recruitment company of loyal, engaged, high performing Generation Ys. In fact, more than 80 per cent of our 70-plus team are less than half my age!

“No one knew my son better than I, with his entrepreneurial drive making it impossible for him to survive in most working environments, so we created a culture that was attractive to like-minded spirits.

“In our vibrant and dynamic culture, our speedy, but robust, selection process is focused on selecting those with high performing potential who could be fun to work with.

“They turn up for interview with the knowledge that Russell Taylor operates a totally non-corporate environment where a team culture thrives. There are no hierarchies or boundaries and delivery of outstanding service is paramount.

“They accept the job offer in full recognition that their career development will match their strengths, they will not be micro-managed, and that hard work is matched with fun.

“And there the journey begins...”